It was shortly before the First World War that Eugene Fuchs, an entrepreneur at heart who had already been seduced by the magic of perfume, decided to set up his own perfumery based on the novel concept of selling perfumery products directly to the tourists who were beginning to discover the French Rivera's charms.

Parfumerie Fragonard was opened in 1926. Eugene Fuchs chose to name it after the famous Grasse-born painter, Jean-Honore Fragonard (1732-1806), as a tribute to both the town of Grasse and to the refinement of 18th-century arts. Similarly, the choice of name expressed his desire to run his business in accordance with traditions